Lowering Your Grocery Bill Without Extreme Couponing: Be Brand Flexible

by Tiff on May 10, 2011

We are half way through my 8 steps to Lowering Your Grocery Bill Without Extreme Couponing.
We have discussed Meal Planning, Signing up for Store Accounts & cards , and Not Wasting Money on Prepared Foods.

Now I must discuss a big one when it comes to sales & general use of coupons, You can not be Brand Loyal. I repeat. You Can Not Be Brand Loyal. I know that is hard for many of you that are set in your ways. You may say, ” But Other Brands Just are not as good.” I am not meaning only start buying store brands, but if you NEED ketchup, and Heinz is what is on sale, but you have only ever bought Hunts….well then Honey, BUY THE HEINZ! Give it a shot at least., you never know when you may be surprised.

This rule applies in all cases. Whether or not you are using coupons, if you buy the brand that is on sale the cheapest, obviously you have the better savings. Especially when using coupons. If it is on sale, AND you have a coupon for it…you are getting the Biggest Bang for your Buck!

One tip is to remember to reach high and low. Marketing tools are to put the most expensive well known brand at eye level. That is where most consumers shop. Take the time to scan the entire shelf up and down. This could save you big bucks when it all adds up.

Pick what items are MOST important to your family and stick with it. It is ok to have a couple of items that you are not willing to budge on. When you start saving elsewhere it will be ok to pay the full price of those picky items. I will ONLY buy Nature’s Own 100% Whole Wheat Bread. To me it is the softest, and lasts the longest of any other loaves. ( And believe me I have tried them all) However, what I am picky on will not be the same things you are picky on. I know some are extremely picky on their washing detergent. I am not. Do what works for you, but be willing to try new products & brands when they are on sale at rock bottom prices.

Remember, (going against what my Grandmother has ALWAYS said), You do NOT always get what you pay for. ;)

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{ 2 comments }

1 Will Coupon for Shoes May 12, 2011 at 8:51 pm

Brand flexibility is sooo important when it comes to saving money! Besides… you never know what brands you may discover that you love!

2 Shelly @ Coupon Teacher May 14, 2011 at 10:37 pm

One thing I have found is that I have gotten more picky couponing. I am not too brand loyal, but there are definitely brands I won’t buy. Thanks for sharing!

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